Could Now Be The Time For The Rise Of The Chief Customer Officer?
Should you have a Chief Customer Officer on the Board? It’s an interesting question isn’t it? Here we are midway through 2020 and much is being made of the CEO of Sainsbury’s promoting the CMO to the Board as he promises to ‘listen more to customers’. According to Marketing Week June 1st 2020 – Sainsbury’s has promoted its Chief […]